Pay to send messages to celebrities or non-friends? This may be what is on the horizon for the social network Facebook.
Facebook has already launched several tests involving pay features, risk may give rise to a two-tier social network.
After payment to ensure the front of a publication with his friends, the British press reported that Facebook started offering a payment to send messages to celebrities on the social network, or to get in touch with people are not part of his friends.
Pricing fluctuates. The Guardian and indicates a price of nearly £ 11 (€ 13) to contact the British diver Tom Daley in less than one euro for lesser-known personalities.
Such payment would include order to fight against the spam. Still, free is still valid but with a message that would result in the "Other" folder in the inbox with ultimately unlikely to be read.
It is currently an experiment concerning a "very small percentage of users" and that the first steps had been taken to the United States. The information on this subject are relatively imprecise.
For The Guardian, pricing varies depending on several factors including the number of people who follow a celebrity, a "secret algorithm known." A priori, Facebook retains only the benefit of monetization.
Earlier this year, a test in the United States resulted in payment of $ 100 to contact a group of people handpicked including Mark Zuckerberg, founder and CEO of Facebook. A type of extreme pricing was eventually abandoned.
Are you willing to pay to send messages to celebrities on Facebook?